This 3.5-day course equips UN and non-UN personnel with knowledge and skills required to communicate and advocate for the 2030 Agenda for Sustainable Development and the 17 sustainable development goals (SDGs). The course hones people's abilities to tell compelling stories that highlight the results achieved by their organization in support of the 2030 Agenda.
A professional journalist will provide participants with hands-on media training and personalized media coaching.
Introduction
The world needs credible and convincing leaders capable of telling powerful stories to successfully achieve the Sustainable Development Goals (SDGs). The ability to communicate a clear, concise and compelling vision of a more sustainable future is at the heart of successful, strategic leadership.
This 3.5-day executive course equips participants working in communications and advocacy with the skills and strategic toolkit they need to strengthen support for the 2030 Agenda. Through professional media coaching, participants will enhance their ability to successfully mobilize, motivate and inspire their organizations, partners, and stakeholders.
This course will focus on applying the art of strategic and effective communication to nurture dialogues with partners and stakeholders. Participants will increase their understanding of diverse audiences, forge new partnerships, determine effective communication modes to reach shared outcomes, and develop a proper communication and advocacy strategy in the context of the 2030 Agenda through a critical review of communication strategies from various stakeholders.
Application-oriented learning methods will prompt participants to apply their learning in various exercises, including a final public speaking project addressing a specific challenge which will be prepared and delivered by the participants themselves, with personalized coaching from highly qualified media professionals.
Tailored workshops will enable participants to focus on the specific trends and needs of diverse actors and audiences and address the latest developments within the UN system and the wider development community.
Objectives
Upon successful completion of this course, participants will:
Course Methodology
The training programme will offer a mix of knowledge and skills to enhance participants' ability to effectively communicate progress on the 2030 Agenda. The course will adopt a blended format of instructional sessions, application-oriented activities and peer-to-peer learning.
Course Contents
Overview and evolution of the concept of sustainable development, the 2030 Agenda, the 17 Sustainable Development Goals (SDGs), as well as the Agenda's vision and principles; means and ways to craft clear, concise, credible and issue-focused narratives in support of the sustainable development agenda with a view to building ownership among different audiences; knowledge of latest tools and techniques as well as skills required to credibly convey and deliver messages with regards to traditional and new media; employing new approaches and effective and innovative tools and resources to highlight results achieved by one’s organization; visualization and use of accessible language; use of social media within the parameters of the UN; action planning.
Target Audience
UN personnel and civil servants; private sector and civil society representatives; as well as other key stakeholders who need to effectively communicate sustainable development.
Cost of Participation
The course fee of $2500 covers the following:
Participants are expected to cover all travel costs related to their attendance in the course.
Certification in the form of Certificates of Attendance from the UN System Staff College will be awarded to participants upon completion of the course.
Special Discount for UN staff working in UN Resident Coordinator Offices (RCOs)
This course is part of the UNSSC Sustainable Development Learning Package offered to Resident Coordinator Offices (RCO) staff. We are offering a special discount of $1,000 to UN staff working in RCOs as part of UNSSC’s targeted support to the UN reform process through sustained and facilitated learning and leadership development programmes.
Kindly clearly indicate in your motivation statement how this course can benefit your work in responding to country-specific needs in implementing the 2030 Agenda.
Course Dates and Venue
This course will run from 23 to 26 June 2020 in New York, USA.
Registration
For more information and to register, please go to http://bit.ly/CommsAdvocacy2020. Deadline for enrolment is 12 June 2020. We will close the registration as soon as we reach the maximum number of participants.
Should you need any further information, please do not hesitate to contact us at sustainable-development@unssc.org.
